Rosé releases new single ‘New Trick’ in Apple collaboration

Rosé, a member of the K-pop group BLACKPINK, has released her new solo single, ‘New Trick’. The track is described as an energetic garage-punk song centered on the theme of overcoming difficulties and moving forward.

The release is part of a collaboration with Apple for the ‘Shot on iPhone’ campaign, coinciding with the launch of the iPhone 18. The accompanying music video, directed by Dave Meyers, was filmed entirely using the iPhone 18 Pro.

Produced alongside Amy Allen and Andrew Wells, the song has garnered mixed reactions from fans. While many praise its nostalgic pop-rock vibe and high energy, some critics on social media have described the track as lacking originality or being too similar to existing artists.