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5 clusters · 22 sources · 10 days · First seen · Last updated

Apple and Samsung marketing rivalry via ROSÉ

Overview

BLACKPINK member ROSÉ released her solo single, ‘new trick’, on September 18. The garage punk-inspired track, co-written with Amy Allen and produced by Andrew Wells, marks a stylistic departure from her previous compositions.

As part of Apple’s ‘Shot on iPhone’ campaign, the music video was directed by Dave Meyers and filmed entirely on the iPhone 18 Pro. ROSÉ joins other high-profile artists in the campaign, such as Lady Gaga and Olivia Rodrigo. In interviews, ROSÉ noted the song focuses on moving forward despite setbacks and was written following her appearance at the Met Gala.

The release has garnered mixed reactions; while many fans praise the track’s nostalgic pop-rock vibe and high energy, some social media critics have described it as lacking originality or being too similar to existing artists.

Initial chart performance has since seen significant upward momentum. While early debuts on Spotify Global and South Korean platforms like Bugs and Genie were modest, the single has achieved broader success, topping iTunes charts in over 26 countries. The music video reached number one on YouTube’s worldwide trending list. Additionally, the track secured placements on Spotify’s ‘Today’s Top Hits’ and ‘New Music Friday’, while ROSÉ ranked second in global popularity on the K-POPIT BOARD.

The release has fueled a public marketing rivalry between Apple and Samsung. Samsung Electronics Canada previously responded to ROSÉ’s promotional content on Instagram—referencing her past role as a global ambassador for Samsung’s Galaxy A series—by commenting, “If you needed a real phone you could have just asked us.” This dispute has also involved criticisms of hardware design, with Apple leadership questioning the utility of foldable phones while Samsung defends its leadership in the sector.

Entities

Rosé · Blackpink · Apple · Dave Meyers · The Black Label

Timeline

  1. about 23 hours ago

    [CULTURE] 2 sources
    Rosé releases solo single ‘New Trick’ in collaboration with Apple

    BLACKPINK’s Rosé has released her solo single ‘New Trick’, a pop-rock track produced in collaboration with Apple’s ‘Shot on iPhone’ campaign, achieving high global streaming and chart rankings.

  2. 1 day ago

    [CULTURE] 2 sources
    Rosé releases solo single ‘New Trick’ featuring iPhone 18 Pro

    BLACKPINK's Rosé released her solo single ‘New Trick,’ filmed with the iPhone 18 Pro. While the MV has gained millions of views, initial streaming numbers on major charts have seen mixed results.

  3. 4 days ago

    [CULTURE] 9 sources
    Rosé releases new single ‘New Trick’ in Apple collaboration

    BLACKPINK's Rosé released her new garage-punk single ‘New Trick’, featuring a music video filmed entirely on the iPhone 18 Pro as part of an Apple collaboration.

  4. 10 days ago

    [BUSINESS] 4 sources
    Samsung and Apple clash over Rosé’s iPhone 18 Pro promotion

    Samsung sparked a social media rivalry with Apple after BLACKPINK’s Rosé, a former Galaxy ambassador, showcased the new iPhone 18 Pro in a recent promotional collaboration.

  5. 11 days ago

    [CULTURE] 7 sources
    ROSÉ announces solo single ‘new trick’ shot on iPhone 18 Pro

    BLACKPINK’s ROSÉ will release her new solo single ‘new trick’ on September 18, featuring a music video shot entirely on the iPhone 18 Pro for Apple’s ‘Shot on iPhone’ campaign.

Sources

antaranews.com · biz.heraldcorp.com · cafef.vn · english.hani.co.kr · exitoina.perfil.com · giadinh.suckhoedoisong.vn · k-gen.fr · katadata.co.id · kenh14.vn · koreaherald.com · koreastardaily.com · kpophit.com · kyeonggi.com · mbn.co.kr · que.es · radioclickdigital.com.ar · realsound.jp · soha.vn · star.ettoday.net · tenasia.hankyung.com · tienphong.vn · unniepop.cl

This summary has been updated 4 times: see revision history