Rosé releases solo single ‘New Trick’ in collaboration with Apple

Rosé, a member of the South Korean group BLACKPINK, has released her new solo single, ‘New Trick’. Released under Atlantic Records and The Black Label, the track features a garage-punk and pop-rock sound, departing from her previous emotional styles to deliver an energetic message about overcoming heartbreak and reclaiming control over one's life.

The release is part of Apple’s ‘Shot on iPhone’ global campaign, with a music video directed by Dave Meyers and filmed using the iPhone 18 Pro. The collaboration has driven significant global engagement, with the music video reaching number one on YouTube’s worldwide trending list and the song topping iTunes charts in over 26 countries.

Produced by Andrew Wells and co-written with Amy Allen, the single has seen rapid success on streaming platforms, including placements on Spotify’s ‘Today’s Top Hits’ and ‘New Music Friday’. On the K-POPIT BOARD, Rosé ranked second in global popularity, achieving a top position in momentum indicators.