ROSSMANN launches Australian beauty brand MCoBeauty in Germany

The German drugstore retailer ROSSMANN has announced the exclusive German launch of MCoBeauty, an internationally recognized beauty brand from Australia. Founded in 2016, MCoBeauty is considered a leading facial cosmetics brand in Australia, focusing on high-quality, vegan makeup and skincare products.

According to Petra Czora, Head of Marketing at ROSSMANN, the brand was selected because it aligns with current beauty community trends, offering high-performance products with a strong price-performance ratio. The brand's growth has been driven by social media communities and consumer recommendations.