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ROUND1 launches Oshi no Ko and Rilakkuma collaborations across Japan
ROUND1 is rolling out two nationwide collaboration campaigns in Japan featuring the anime series Oshi no Ko and the San‑X character Rilakkuma. The Oshi no Ko campaign runs from 24 July to 25 October 2026 at 93 bowling, karaoke and sports venues, offering themed menu items that include limited‑edition novelty tickets (clear tickets in the first half, hologram coasters in the second half) and exclusive merchandise such as illustration cards and acrylic stands. Specially decorated rooms are available in stores in Tokyo, Osaka, Sendai and Yokosuka, and customers using a collaboration pack receive additional gifts. The Rilakkuma campaign runs from 21 July to 18 October 2026 at 98 bowling locations, 93 karaoke spots and other facilities. It provides collaboration menus, pop‑up popcorn, custom drinks and novelty items (clear tickets early, acrylic coasters later). A collaboration pack grants a B4‑size visual mat, and themed rooms are set up in selected stores, including a special anniversary room in Osaka. Bowling score contests award original cards for achieving set pin thresholds, and a photo frame is offered on Round1’s printing machines. Both campaigns aim to attract fans with exclusive collectibles and immersive venue experiences.