Royal Enfield ranks third strongest automotive brand worldwide and eyes premium 750cc models by 2027

Brand Finance’s Automotive Industry 2026 report placed Royal Enfield as the third‑strongest automotive brand globally, behind Toyota and BMW and ahead of Audi and Ferrari. The Indian manufacturer scored 88.9 on the Brand Strength Index, received an AAA rating and saw its brand value rise 30% to $1.2 billion.

Royal Enfield now operates in more than 80 countries, with over 3,200 dealerships and seven CKD assembly plants. Building on this growth, the company announced a “Mission 2027” plan to launch a new 750 cc platform, introducing upgraded Himalayan and Continental GT models aimed at the premium adventure‑bike segment and competing with global rivals.