Runway launches Media Router to automate generative media model selection

Runway unveiled the Runway Media Router on its Runway Dev platform, providing API access to a growing roster of third‑party and in‑house image, video, and audio generation models. The router automatically selects the most suitable model for a request based on developer preferences for quality, speed or cost, marking the first such tool built specifically for generative media. Runaway’s chief product officer Anthony Maggio said the service aims to simplify developers’ work as the number of generative media models expands. Customers including Adobe, Cloudflare, ElevenLabs, Expedia, Shutterstock and Quora can integrate the router into their products instead of directing users to Runway’s own application. Co‑founder and co‑CEO Anastasis Germanidis highlighted the growing need to switch between multiple models for complex creative projects, and noted rising interest in Chinese models alongside potential U.S. policy preferences.