Sa Re Ga Ma Pa 2026 secures major brand sponsorships

The music reality show Sa Re Ga Ma Pa 2026 has secured extensive commercial partnerships across television and digital platforms. In the UK, the season features an 11-brand lineup led by Title Sponsor Air India, alongside partners such as Southall Travel, Bigen, Remitly, and Vitabiotics. The production aims to connect the British Asian diaspora with cultural traditions through a concert-style format featuring 36 episodes and 100 live musicians.

On a broader scale, the season has secured 20 sponsorship associations involving 15 unique brands across 14 consumer categories. Key sponsors include Sargam Detergents, Cadbury Dairy Milk, Kalyan Jewellers, UltraTech Cement, and Catch Masale. Financial and service partners include State Bank of India, Star Health Insurance, and LIC of India. The show is broadcast via Zee TV and ZEE5, utilizing a multi-platform approach that spans linear television, digital, and connected TV.