Saif Ali Khan turns viral ghee prize moment into brand partnership

Actor Saif Ali Khan has transitioned a viral television moment into a commercial partnership with Gowardhan Ghee. The trend originated during an episode of Kaun Banega Crorepati, where Khan reacted with intense enthusiasm to the announcement of a two-year supply of ghee as a prize.

Following the social media popularity of his reaction, Khan appeared in an advertisement for the brand. During a recent Instagram Live session, Khan playfully addressed fan inquiries regarding the delivery of his prize. The interaction included a comedic moment where Khan appeared to reveal a room filled with numerous bottles of the product before ending the session.