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2 clusters · 6 sources · 6 days · First seen · Last updated

Saif Ali Khan viral marketing trends

Overview

Actor Saif Ali Khan has leveraged a viral moment from the television show Kaun Banega Crorepati into multiple commercial opportunities. The trend began after Khan reacted with intense enthusiasm to winning a two-year supply of ghee as a prize.

Following the social media popularity of this reaction, Khan entered a brand partnership with Gowardhan Ghee, which included an advertisement and a comedic Instagram Live session. Subsequently, the food delivery platform Zomato launched marketing campaigns featuring the actor. These campaigns utilized wordplay related to his viral interest in ghee and included a Diwali themed advertisement focused on festive gifting.

Entities

Saif Ali Khan · Zomato · Gowardhan Ghee · Kaun Banega Crorepati · Akshay Kumar

Timeline

  1. [BUSINESS] 2 sources
    Zomato launches marketing campaigns featuring Saif Ali Khan

    Zomato has released new marketing campaigns featuring actor Saif Ali Khan, using puns about his viral ghee obsession and a Diwali-themed film about festive gifting.

  2. [CULTURE] 4 sources
    Saif Ali Khan turns viral ghee prize moment into brand partnership

    Saif Ali Khan has leveraged his viral reaction to winning a two-year supply of ghee on Kaun Banega Crorepati into a new advertisement deal with Gowardhan Ghee.

Sources

desiblitz.com · glamsham.com · indoremirror.in · kalingatv.com · news18.com · superseventies.com