Salesforce adds new B2B Commerce tools as firms weigh advertising agency options

Salesforce B2B Commerce advertising agency Boost & Bury rules bulk cart import

Salesforce announced a July release of new capabilities for its B2B Commerce platform, aimed at reducing friction for buyers and developers. Features include Boost & Bury rules for prioritising high‑margin items, customizable facet ordering, search analytics via Data Cloud, product media extensibility, and bulk cart import/export via CSV/JSON. The enhancements are designed to increase cart sizes, shorten purchase cycles and streamline backend integrations.

Separately, industry guidance highlights the growing complexity of B2B advertising, recommending firms select agencies with strong channel expertise, measurement capabilities and industry knowledge to improve campaign outcomes, reduce time to launch and achieve cost efficiencies.

Entities

B2B Commerce · B2B advertising agencies · Salesforce

Sources

Smarter Merchandising and Platform Extensibility: New Features for B2B Commerce in July [www.salesforce.com]

7 days ago

Marketing B2B: estratégias, ABM e conteúdo técnico [cv.fabiog.com.br]

6 days ago

eCommerce Portal Development: Why Most B2B Portals Fail [www.atwix.com]

6 days ago

Most Effective Marketing Strategies for B2B and B2C – GetSocialGuide – Grow & Monetize Your WordPress Blog with Social Media [getsocialguide.com]

6 days ago

How to Choose the Best B2B Advertising Agency | Walker Sands [www.walkersands.com]

7 days ago