Sanjay Leela Bhansali Plans Unconventional First Look for 'Love & War' Film

Director Sanjay Leela Bhansali is preparing a special, immersive first‑look asset for his upcoming Bollywood film Love & War, starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal. The launch is set for August and will replace the usual teaser or motion‑poster with a curated experience personally overseen by Bhansali.

Love & War is slated for theatrical release on 21 January 2027, positioned in the Republic Day box‑office window. The unconventional promotional strategy reflects confidence in the film’s visual scale and aims to generate early audience buzz.