Sanrio and DearMyLove announce idol-themed fashion collaboration

Yumetenbo’s flagship brand, DearMyLove, has announced a new fashion collaboration with Sanrio titled ‘Sanrio Idol Mode’. The collection features designs inspired by four popular characters: Hello Kitty, My Melody, Kuromi, and Cinnamoroll.

The collection incorporates romantic elements such as ribbons, frills, and hearts to create an ‘idol-like’ aesthetic suitable for daily wear, fan activities, or special events. Featured items include an idol-style dress inspired by Hello Kitty, a sailor T-shirt dress inspired by My Melody, a tiered mini skirt inspired by Kuromi, and various accessories like heart-shaped tote bags and mesh pouches.

The campaign features the female idol unit ‘Karen na Ivory’ in its main visuals. The limited-edition items are scheduled to go on sale starting September 11, 2026, at 12:00 PM via the Yumetenbo official EC site, ZOZOTOWN, and Rakuten Ichiba.