Sanrio and Disney unveil new character‑themed clothing lines at Japanese stores

Sanrio has released a special collaboration with FREAK'S STORE featuring adult‑friendly Hello Kitty, My Melody, Cinnamoroll and other characters. The range includes comic‑style T‑shirts, face‑covering charms and other accessories priced around ¥5,995 and is sold nationwide in FREAK'S STORE outlets and online.

Disney’s AMERICAN HOLIC is launching a Mickey & Friends collection to mark the brand’s 10‑year anniversary. Eight items – including vintage‑inspired T‑shirts, polo shirts, tote bags and novelty charms – become available on 7 August 2026 through AMERICAN HOLIC stores, the STRIPE CLUB web shop and ZOZOTOWN, with a pre‑sale at Japan Bridge Mitsukoshi from 5 August.

Both collaborations target Japanese consumers seeking nostalgic, character‑driven fashion for everyday wear.