Sanrio Co., Ltd.

PARCO retail and cultural updates in Japan

2 clusters · 4 sources · last updated 11 days ago

Latest: Sanrio House to open new store in Shibuya PARCO

In October 2026, PARCO announced several updates for its Japanese locations. In Ikebukuro, the designer toy brand POP MART scheduled a larger-scale reopening of its store on the 2nd floor, featuring the ‘SKULLPANDA’ IP.

Pom Pom Purin 30th Anniversary merchandise and events

14 clusters · 28 sources · last updated 18 days ago

Latest: Pompompurin 30th anniversary events held at Japanese department stores and malls

In late July 2026, Sanrio announced the 30th-anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush-backpack, die-c

Sanrio brand expansion and licensing partnerships

2 clusters · 11 sources · last updated 22 days ago

Latest: Sanrio expands Hello Kitty brand through Rubies and Macy's deals

Sanrio is expanding its Hello Kitty and Friends brand through several major international licensing and retail partnerships. In early October 2026, the LEGO Group and Sanrio announced a multi-year collaboration to launc