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Sanrio Co., Ltd.

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Situations

[ACTIVE] [CULTURE] [JP]

Sanrio Japan product launches 2026–27

7 clusters · 11 sources · last updated

Latest: Adventure World and Sanrio announce exclusive animal-themed collaboration goods

In July 2026, Sanrio debuted two capsule-toy accessory lines—Float-Ring Keychains and Cute Glowing Mascot Lights—sold through vending-machine corners and tied to the 2026 Sanrio Character Awards. The keychains featured c

[ACTIVE] [CULTURE] [JP]

Pom Pom Purin 30th Anniversary merchandise and events

11 clusters · 23 sources · last updated

Latest: Pompompurin to release new sticker book in September 2026

In late July 2026, Sanrio announced the 30th-anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush-backpack, die-c

[QUIET] [CULTURE] [JP]

Character collaborations and merchandise launches in Japan

6 clusters · 16 sources · last updated

Latest: Sanrio characters launch new merchandise collaborations in Japan

In August and September 2026, several character-themed collaborations and merchandise launches are occurring across Japan. Capcom Cafe has announced a collaboration with the Korean-origin character Esther Bunny, created

[QUIET] [CULTURE] [JP]

Character-themed apparel launches in Japan

2 clusters · 3 sources · last updated

Latest: Disney character apparel collections announced by MUS and Ange Charme

In August 2026, several apparel brands in Japan announced new clothing collections featuring character themes. Sanrio launched a collaboration with FREAK’S STORE featuring characters such as Hello Kitty, My Melody, and C

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