Sanrio announces new character merchandise and Pompompurin 30th anniversary goods

Sanrio is launching new character-themed products and celebrating major milestones for its popular characters.

A new line of eco-friendly toilet paper featuring Sanrio characters enjoying autumn camping themes is scheduled for release in early August 2026. The product, made from 100% recycled paper and FSC-certified materials, will feature designs including Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, and My Melody. It will be available at drugstores, supermarkets, and online retailers across Japan.

In conjunction with Pompompurin’s 30th anniversary, the Japan Post online shop is offering a limited collection of commemorative goods. Available for order until August 31, the lineup includes 30th-anniversary frame stamps featuring historical character art, date stamps, silicone mats, and plush cushions. These items are expected to be delivered starting in December 2026.