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[SITUATION] · [ACTIVE]

3 clusters · 7 sources · 6 days · First seen 11 days ago · Last updated 6 days ago

Categories: CULTURE

Pom Pom Purin 30th Anniversary merchandise

Entities: Pom Pom Purin · Sanrio Co., Ltd. · Abeille Co., Ltd. · Shimura Park · Gakken Publishing Co., Ltd.

Overview

In late July 2026, Sanrio announced the 30th‑anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush‑backpack, die‑cut pouches, and a limited‑edition mook with a “fluffy‑mochi butt cushion.” Promotional events were planned at Kinokuniya bookstores in Shinjuku and Yokohama, and a commemorative book was to be released on September 9.

A few days later, the merchandise launch expanded nationwide. Starting July 29, Shamble (Shimamura Group) stores and the brand’s online platform began selling a broader range of products, including shoulder bags, face‑printed pouches, charms, and a dish set. In addition, a collaboration with the character Shirotan was introduced on July 31, adding key‑holders, a hugging pillow, T‑shirts and stickers, with sales limited to three units per customer. The collaboration was distributed through Shirotan’s own stores and online portals at Tokyo Station’s Ichiban Plaza and Tokyo Character Street.

Also on July 31, Sanrio partnered with Osaka’s historic castella shop Ginsou to launch a limited‑edition Pom Pom Purin castella flavored with caramel pudding. The confection, sold in packs of five for ¥800 (tax‑free), features two exclusive package designs and themed paper bags. It became available nationwide from August 1 through department stores, Ginsou outlets, station kiosks and airport souvenir shops, with Ginsou indicating possible further Sanrio collaborations later in the year.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[○ 1 SOURCE] Pom Pom Purin 30th‑anniversary merchandise launched at Shamble stores across Japan on July 29. (article 726c0248-50e9-4086-85b5-c0f29ac6aa7e)
[○ 1 SOURCE] The Shamble line includes shoulder bags, face‑printed pouches, charms and dishes showing Pom Pom Purin in a red cape. (article 726c0248-50e9-4086-85b5-c0f29ac6aa7e)
[○ 1 SOURCE] Sales of the Pom Pom Purin merchandise exclude the Sōwa store. (article 726c0248-50e9-4086-85b5-c0f29ac6aa7e)
[○ 1 SOURCE] Shirotan × Pom Pom Purin collaboration items were released on July 31, 2026. (article 469bfaff-64f4-4fc1-b4c0-ce9dbf1694ab)
[○ 1 SOURCE] The collaboration commemorates Shirotan winning first place in the partner category of the 2026 Sanrio Character Award and Pom Pom Purin winning overall first place. (article 469bfaff-64f4-4fc1-b4c0-ce9dbf1694ab)
[○ 1 SOURCE] The Shirotan × Pom Pom Purin product line includes a pair keyholder (¥4,600), mascot keyholder (¥2,300), 55 cm hugging pillow (¥7,000), mascot, T‑shirt (¥3,500) and stickers (¥440 each). (article 469bfaff-64f4-4fc1-b4c0-ce9dbf1694ab)
[○ 1 SOURCE] Purchase of each Shirotan × Pom Pom Purin item is limited to three units per customer. (article 469bfaff-64f4-4fc1-b4c0-ce9dbf1694ab)
[○ 1 SOURCE] The collaborative items are sold at Shirotan’s own stores, the Shirotan Fluffy Store at Tokyo Station’s Ichiban Plaza, and the Tokyo Character Street Online Plaza. (article 469bfaff-64f4-4fc1-b4c0-ce9dbf1694ab)

Timeline

6 days ago

[CULTURE] 3 sources
Sanrio's Pom Pom Purin caramel‑pudding castella hits Japanese stores
Sanrio and Osaka’s Ginsou launch a caramel‑pudding Pom Pom Purin castella on Aug 1, 2026, priced at ¥800, with limited packaging across Japan.
8 days ago

[CULTURE] 2 sources
Pom Pom Purin 30th‑Anniversary Goods Launch Nationwide and Shirotan Collaboration Debut in Japan
Pom Purin’s 30th‑anniversary merch launches nationwide on July 29, while a Shirotan × Pom Purin collaboration debuts July 31, featuring limited‑edition accessories and a commemorative pillow.
11 days ago

[CULTURE] 3 sources
Pom Pom Purin 30th Anniversary Merchandise Hits Japanese Stores
Japan's Abeille launches Pom Pom Purin 30th‑anniversary plush backpack on Aug 1, while a commemorative book with a fluffy butt cushion ships Sep 9, with pre‑orders on Amazon and Rakuten.

Sources

animeanime.jp · cho-animedia.jp · concordiaseminary.edu · inside-games.jp · s.animeanime.jp · s.inside-games.jp · youpouch.com

This summary has been updated 1 time: see revision history