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14 clusters · 28 sources · 83 days · First seen · Last updated
Pom Pom Purin 30th Anniversary merchandise and events
Overview
In late July 2026, Sanrio announced the 30th-anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush-backpack, die-cut pouches, and a limited-edition mook with a “fluffy-mochi butt cushion.” The 16-page “Pom Pom Purin 30th Anniversary Nondiri Pom Pom Book,” priced at ¥4,180, is scheduled for release on September 9 and can be pre-ordered via Amazon Japan and Rakuten Books. Promotional events are planned at Kinokuniya bookstores in Shinjuku and Yokohama. On July 29, the merchandise launch expanded nationwide through Shamble (Shimamura Group) stores and online, featuring shoulder bags, face-printed pouches, charms, and a dish set. A collaboration with Shirotan—celebrating Shirotan’s win in the 2026 Sanrio Character Award partner category and Pom Pom Purin’s overall first-place finish—debuted on July 31. This collection includes key-holders, a 55 cm hugging pillow, T-shirts, and stickers, with sales limited to three units per customer via Shirotan’s stores and online portals. Additionally, Sanrio partnered with Osaka’s Ginsou to launch a limited-edition caramel pudding flavored castella. Available from August 1, the five-piece packs are priced at ¥800 (tax-free) and sold through department stores, kiosks, and airport shops. In August, Sanrio announced further anniversary-related items, including a Japan Post online shop collection available for order until August 31. Expansion of the anniversary celebrations includes the August 27 release of the “That Era Pompompurin Design Series,” a 16-item collection of plush toys, bags, and stationery designed to replicate the retro aesthetic of 1996 merchandise. Concurrently, 37 Sanrio shops across Japan will host pop-up stores. Further anniversary celebrations include a new sweets collection from Ginza Cozy Corner starting August 28, featuring Pompompurin, Hello Kitty, and Cinnamoroll. In September, new commemorative offerings were introduced, including the “Pompompurin Sticker Book: Always!”
Entities
Sanrio · Pompompurin · Pom Pom Purin · Bandai Namco · Bandai
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Seven-Eleven Japan is launching a collaboration fair with Pompompurin starting September 8.
- [● 2 SOURCES] The campaign features three original sweets themed after Pompompurin.
- [● 2 SOURCES] Purchasing specific products allows customers to receive limited-edition stickers, clear files, or pouches.
- [● 2 SOURCES] A Seven-Eleven app lottery campaign will offer prizes including a Pompompurin backpack and cushions.
- [● 2 SOURCES] The Pompompurin collaboration fair will be held at Seven-Eleven stores across Japan.
- [○ 1 SOURCE] Pom Pom Purin 30th‑anniversary merchandise launched at Shamble stores across Japan on July 29.
- [○ 1 SOURCE] The Shamble line includes shoulder bags, face‑printed pouches, charms and dishes showing Pom Pom Purin in a red cape.
- [○ 1 SOURCE] Sales of the Pom Pom Purin merchandise exclude the Sōwa store.
- [○ 1 SOURCE] Shirotan × Pom Pom Purin collaboration items were released on July 31, 2026.
- [○ 1 SOURCE] The collaboration commemorates Shirotan winning first place in the partner category of the 2026 Sanrio Character Award and Pom Pom Purin winning overall first place.
- [○ 1 SOURCE] The Shirotan × Pom Pom Purin product line includes a pair keyholder (¥4,600), mascot keyholder (¥2,300), 55 cm hugging pillow (¥7,000), mascot, T‑shirt (¥3,500) and stickers (¥440 each).
- [○ 1 SOURCE] Purchase of each Shirotan × Pom Pom Purin item is limited to three units per customer.
Timeline
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[CULTURE] 4 sourcesPompompurin 30th anniversary events held at Japanese department stores and malls
Events are being held at Tobu Department Store Funabashi and Aeon Mall Tsu Minami to celebrate the 30th anniversary of the Sanrio character Pompompurin.
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[BUSINESS] 5 sourcesSushiro launches first collaboration with Sanrio's Pompompurin
Sushiro is partnering with Sanrio for a first-time Pompompurin collaboration from October 7 to November 8, featuring themed menu items, limited-edition merchandise, and digital in-store displays.
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[CULTURE] 5 sourcesSanrio characters to feature in new capsule toy releases in Japan
New Sanrio capsule toys are launching in Japan, including a five-piece ‘Funyu Shaka’ keyholder series from Aeon Fantasy and a 30th-anniversary ‘Pompompurin Hero’ figure set from Takara Tomy Arts.
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[CULTURE] 4 sourcesPompompurin to release new sticker book in September 2026
Sanrio is releasing a new Pompompurin sticker book on September 26, 2026, featuring 285 stickers and character profiles.
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[CULTURE] 2 sourcesSanrio celebrates Pompompurin 30th anniversary with new merchandise
Sanrio is marking Pompompurin's 30th anniversary with a new interactive Bandai plush toy and commemorative photo prints available at Seven-Eleven Japan.
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[CULTURE] 5 sourcesPompompurin celebrates 30th anniversary with new merchandise
Sanrio character Pompompurin marks its 30th anniversary with new commemorative books, plush mascot series, and themed merchandise releases in Japan.
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[CULTURE] 8 sourcesSeven-Eleven Japan launches Pompompurin 30th anniversary collaboration
Seven-Eleven Japan is celebrating Pompompurin’s 30th anniversary with a themed food and merchandise campaign starting September 8. Namco is also hosting a Winnie the Pooh 100th anniversary event.
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[CULTURE] 3 sourcesSanrio announces Pompompurin 30th anniversary festival in Yokohama
Sanrio will host ‘Pom Fest’ on September 12–13, 2026, at Yokohama Red Brick Warehouse to celebrate Pompompurin’s 30th anniversary, featuring live music, themed food, and exclusive merchandise.
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[CULTURE] 9 sourcesSanrio announces new games, sweets, and merchandise for 2026
Sanrio announces multiple 2026 releases, including the ‘Hello Kitty Party Land’ video game for Nintendo Switch, themed sweets from Ginza Cozy Corner, and punk-rock inspired Halloween merchandise.
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[CULTURE] 5 sourcesSanrio celebrates Pompompurin 30th anniversary with retro goods and hotel collaboration
Sanrio is celebrating Pompompurin’s 30th anniversary with retro-style merchandise launches and pop-up shops in Japan, alongside a themed hotel collaboration at Hotel New Otani Hakata.
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[CULTURE] 2 sourcesSanrio announces new character merchandise and Pompompurin 30th anniversary goods
Sanrio is releasing new autumn-themed, eco-friendly toilet paper and celebrating Pompompurin’s 30th anniversary with limited-edition commemorative merchandise via the Japan Post online shop.
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[CULTURE] 3 sourcesSanrio's Pom Pom Purin caramel‑pudding castella hits Japanese stores
Sanrio and Osaka’s Ginsou launch a caramel‑pudding Pom Pom Purin castella on Aug 1, 2026, priced at ¥800, with limited packaging across Japan.
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[CULTURE] 2 sourcesPom Pom Purin 30th‑Anniversary Goods Launch Nationwide and Shirotan Collaboration Debut in Japan
Pom Purin’s 30th‑anniversary merch launches nationwide on July 29, while a Shirotan × Pom Purin collaboration debuts July 31, featuring limited‑edition accessories and a commemorative pillow.
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[CULTURE] 3 sourcesPom Pom Purin 30th Anniversary Merchandise Hits Japanese Stores
Japan's Abeille launches Pom Pom Purin 30th‑anniversary plush backpack on Aug 1, while a commemorative book with a fluffy butt cushion ships Sep 9, with pre‑orders on Amazon and Rakuten.
Sources
35-45.net · animeanime.jp · animebox.jp · bg-mania.jp · business.nikkei.com · cho-animedia.jp · concordiaseminary.edu · dtimes.jp · game.watch.impress.co.jp · gourmetbiz.net · hochi.news · ichi-24.jp · inside-games.jp · news.mynavi.jp · ninten-switch.com · pashplus.jp · piratesandprincesses.net · prtimes.jp · resemom.jp · s.animeanime.jp · s.inside-games.jp · taiyohgroup.jp · traicy.com · tsu.goguynet.jp · vcd.org · wwdjapan.com · youpouch.com · zukan-move.kodansha.co.jp
This summary has been updated 9 times: see revision history