Sanrio character promotions launch across Japan in August 2026

FamilyMart will run a nationwide Sanrio × maker‑mascot collaboration campaign from 4 August to 31 August 2026 in its roughly 16,400 Japanese stores. Shoppers who buy two eligible items receive one of several original gifts, including acrylic charms that pair Sanrio figures such as Hello Kitty, Cinnamoroll and My Melody with food‑brand mascots like Koala March, Totopo‑chan and PeTagu. A second wave of charms and printed pouches begins on 18 August, while a stamp‑collection prize draw runs through the month via the Famipay app.

Meanwhile, Hotel New Otani Osaka is offering a Cinnamoroll Collaboration Sweets Buffet titled “Cinnamoroll Summer Sky Trip” from 1 July to 31 August 2026. The buffet features eight Cinnamoroll‑themed desserts, assorted sandwiches, salads, beef curry and napolitan pasta, plus two non‑alcoholic specialty drinks. Prices range from ¥3,000 for children to ¥6,500–¥7,000 for adults, all inclusive of tax and service. Both promotions highlight Sanrio’s strategy of partnering with retailers and hospitality venues to market its characters during the summer season.