Sanrio House to open new store in Shibuya PARCO

Sanrio Co., Ltd. will open its fourth “sanrio house” retail location on the fifth floor of Shibuya PARCO in Tokyo on November 13, 2026. The new store will feature a variety of products, including apparel, cosmetics, sundries, and food.

Exclusive items inspired by Shibuya culture will be available, such as Hello Kitty merchandise featuring high school student fashion designs. The store will also launch a special holiday collection including seasonal tumblers, plush charms, and winter fashion items like coats and earmuffs. Additionally, the “HELLO BAKERY” series will offer character plushies shaped like freshly baked bread.

A temporary pop-up store, “CAPSULE TOY LAND,” will also operate in a special space within Shibuya PARCO from November 13 to November 26, 2026. For the time being, the Shibuya PARCO location will operate on a reservation-only basis, with bookings opening via the official LINE account on October 30.