Sanrio Puroland launches 2026 Halloween “PUROMONSTERSCRAMBLE” event

Sanrio’s indoor theme park Sanrio Puroland will host a limited‑time Halloween celebration titled “PUROMONSTERSCRAMBLE” from 11 September to 3 November 2026. The event’s concept, “Kawaii × Monster Halloween,” features classic Sanrio characters such as Hello Kitty, Kuromi, Cinnamoroll and Bad Badtz‑Maru dressed in fluffy, colorful monster costumes.

A first‑time collaboration with POP MART’s character LABUBU will be highlighted through exclusive merchandise, including flat‑pouches, clear files and other themed items available only at the park. The program includes a 360‑degree live show, a DJ segment, a haunted boat ride called “Noroware Piero,” photo spots and limited‑edition food offerings.

Visitors can purchase a range of event‑specific goods that blend the monster motif with Sanrio’s signature cute aesthetic, creating a unique Halloween experience for fans.