Santander launches invitation-only Visa Infinite Private card

Santander has introduced the Visa Infinite Private, a new credit card category specifically designed for the ultra-high-income segment in Brazil. Unlike standard premium cards, this product is not available through open applications; instead, it is being rolled out gradually via invitations sent exclusively to eligible clients.

The launch reflects an intensifying competition among financial institutions for the Private banking segment. This move coincides with efforts by Visa and Mastercard to develop new tiers of cards that sit above traditional premium offerings like the standard Visa Infinite. This strategy aims to address the growing demand for exclusive products tailored to the ultra-wealthy market.