Santos FC honors influencer Naty Potira during match against São Paulo

Santos FC honored digital influencer and supporter Naty Potira during their match against São Paulo FC at the Morumbi stadium. The tribute involved players wearing jerseys featuring a patch with Potira’s face.

During warm-ups, players wore a special shirt released for the ‘Outubro Rosa’ (Pink October) campaign, which featured her image centrally between the club crest and the manufacturer's logo. During the match, the players wore the traditional black and white striped kit with the personalized patch placed on the sleeve.

Potira, who passed away at age 39 following a battle with metastatic cancer, was well-known for her social media content related to the club. Following Santos' 2-1 victory, the club officially dedicated the win to her. Guilherme Kastner, the club's head of content and Potira's partner, noted that the tribute provided a sense of her presence during the game.