Sarwendah backlash over paid comments, apologises for live outburst

Indonesian singer‑actress Sarwendah was accused of hiring online “buzzers” to post positive comments on her apology video, with a disclosed rate of Rp350 per comment and a “Like+Komen Positif” briefing. Netizens mocked the low pay and the claim that she could earn Rp200 million in 30 minutes, turning the story into a wider debate on paid social media endorsement.

Following the controversy, Sarwendah uploaded a video on Instagram apologising for harsh words spoken during a live broadcast. She wrote, “Dari lubuk hati saya yang paling dalam, saya minta maaf atas apa yang sudah saya lakukan,” and clarified that the outburst was not directed at her ex‑husband Ruben Onsu. Public reaction was split, with some praising her openness and others criticizing her emotional response.

The incident attracted attention in both Indonesia and Malaysia, highlighting ongoing concerns about influencer practices and online conduct.