SAS and JetBlue announce new travel deals and service launches

SAS has launched an award sale offering a 20% discount on all award bookings made by 18 October. The discount applies to travel through 31 March 2027 and covers Economy Bonus, Premium, and Business Bonus fares for both one-way and return journeys. Children aged 2 to 11 are eligible for a 50% discount on the points price.

JetBlue Airways has opened bookings for its new domestic first class service, BlueFirst. Introductory fares starting from $249 one-way are available for booking until 16 October. The service is intended for routes where the airline’s Mint service is not offered. The first revenue flight is scheduled to depart Boston for Fort Lauderdale on 8 December 2026, with additional routes expanding through April 2027.