SBT achieves high viewership in Brazil with The Voice Brasil debut

SBT achieved significant viewership success in the Greater São Paulo area on Sunday, September 27, securing second place overall with a daily average of 4.1 points. The network saw strong performance across various time slots, including the morning, afternoon, and prime time.

The musical reality show ‘The Voice Brasil’ debuted with a 4.9 average rating, peaking at 6.8 points. Additionally, ‘Domingo Legal’, hosted by Celso Portiolli, maintained its position in the runner-up spot and managed to lead the ratings against Globo for a total of 41 minutes during the afternoon. The program reached a peak of 7.2 points and captured 14% of viewers in the region.

In the evening, Patrícia Abravanel’s ‘Programa Silvio Santos’ recorded a 6.5 average rating, outperforming the third-place competitor which earned 5.5 points.