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2 clusters · 4 sources · 12 days · First seen · Last updated

SBT programming shifts for The Voice Brasil

Overview

SBT prepared to test a new Sunday time slot for the upcoming season of ‘The Voice Brasil’, produced in partnership with Disney. The network planned to debut the show on September 27 at 18:00 to determine if the Sunday evening slot would become permanent, though other days remained under consideration.

Following the debut on September 27, the musical reality show achieved significant viewership in the Greater São Paulo area, recording a 4.9 average rating and peaking at 6.8 points. This performance contributed to SBT securing second place overall in the region, alongside strong ratings for other programs such as ‘Domingo Legal’ and ‘Programa Silvio Santos’.

Entities

SBT · The Voice Brasil · Patricia Abravanel · Celso Portiolli · Disney

Timeline

  1. [BUSINESS] 2 sources
    SBT achieves high viewership in Brazil with The Voice Brasil debut

    SBT recorded strong Sunday ratings in Greater São Paulo, driven by the debut of ‘The Voice Brasil’ and ‘Domingo Legal’ leading the afternoon ratings against Globo.

  2. [BUSINESS] 2 sources
    SBT to test new Sunday time slot for The Voice Brasil

    SBT will test a new Sunday evening time slot for ‘The Voice Brasil’ starting September 27, using the FIFA break to evaluate viewership before deciding on a permanent schedule.

Sources

areavip.com.br · maisnovela.com.br · ntvb.com.br · odia.ig.com.br