SBT lands massive audience lead over Record in Brazil‑Norway World Cup match

During the Brazil vs Norway World Cup match, SBT achieved a decisive audience advantage over rival network Record, with gains ranging from 969% to 11,575% across regions. In Manaus, SBT’s rating reached 9.34 points (peak 10.59) compared with Record’s 0.08 points, representing roughly 117‑times more viewers. Similar leads were reported in other markets – for example, SBT affiliates in Goiânia, Fortaleza, Recife, Salvador, São Paulo, Rio de Janeiro and Curitiba all posted rating multiples well above Record’s figures. The broadcast, fronted by veteran commentator Galvão Bueno, was the final World Cup match before his retirement from covering Brazil’s national team. Overall, the SBT signal posted an average of 10.80 points nationwide, far ahead of Record and Band, confirming its position as the clear vice‑leader in the national television audience panel during the event.