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SBT outlines 2027 commercial strategy and explores new morning programming
SBT has unveiled its commercial strategy for 2027 during the UpUpshow Business event, focusing on expanding business opportunities across multiple platforms. The broadcaster introduced 13 proprietary content brands designed to target specific economic sectors and audience interests. These brands are structured both vertically to deepen specific themes and transversally to allow for various formats and touchpoints. Key sectors highlighted include agribusiness, financial education, artificial intelligence, and home improvement.
In addition to its commercial expansion, SBT is evaluating the creation of a new morning program to increase advertising revenue. The project, which involves collaboration between the commercial and journalism departments, is currently in the study phase. Felipeh Campos and Érica Reis are among the names being considered for the hosting roles, though no official decisions have been made. This move follows previous attempts to stabilize the morning time slot, such as 'Vem pra Cá' and 'Chega Mais'.
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What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Felipeh Campos and Érica Reis are candidates to host the potential new morning show.
- [○ 1 SOURCE] SBT presented its 2027 commercial strategy at the UpUpshow Business event. www.ouniversodatv.com
- [○ 1 SOURCE] The broadcaster introduced 13 proprietary content brands. www.ouniversodatv.com
- [○ 1 SOURCE] SBT is studying the creation of a new morning program to increase revenue.