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[BUSINESS] · Brazil · 2 sources

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SBT to test new Sunday time slot for The Voice Brasil

SBT is testing a new programming schedule for the upcoming season of ‘The Voice Brasil’. Produced by Disney in partnership with SBT, the reality show is set to debut on Sunday, September 27, during the FIFA international break.

The program will air at 18:00, following ‘Domingo Legal’ and ‘Programa Silvio Santos’. This move serves as a test to determine if Sunday will become the show's permanent time slot; the network is also still considering Wednesday nights or Saturday afternoons based on initial viewership data.

The new season features a refreshed coaching panel including Diogo Nogueira, Lauana Prado, and Paulo Ricardo, with the duo Matheus & Kauan remaining from the previous season. The production has also expanded into a multiplatform format, including radio presence on Rádio Disney.

Entities

Disney · SBT · The Voice Brasil

Sources