Scandinavian Airlines launches new brand platform for 80th anniversary

Scandinavian Airlines (SAS) has launched a new brand platform and slogan, ‘Scandinavian as Standard’, to mark its 80th anniversary. The campaign is designed to highlight Scandinavian values such as trust, collaboration, innovation, and openness, positioning the airline as a bridge between the Nordic region and the rest of the world.

Paul Verhagen, Executive Vice President & Chief Commercial Officer at SAS, stated that the platform reflects the belief that the world can benefit from Scandinavian ideas and perspectives. The new branding will serve as the foundation for the airline's communication with both domestic and international customers.

In conjunction with the anniversary, historical records highlight the airline's long-standing role in facilitating diplomatic and cultural connections. Vintage documentation shows various Scandinavian royals using SAS aircraft for significant international travels, including trips to North America, throughout the mid-20th century.