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2 clusters · 5 sources · 14 days · First seen · Last updated

Scandinavian Airlines brand and service updates

Overview

Scandinavian Airlines (SAS) has initiated several brand and service updates. To mark its 80th anniversary, the airline launched a new brand platform and slogan, ‘Scandinavian as Standard’, intended to emphasize Nordic values such as innovation and collaboration.

Following this rebranding, SAS announced a partnership with Lykke Coffee Farms. Starting in February 2027, the airline will introduce an altitude-optimized coffee selection across all routes and in airport lounges. The partnership utilizes a direct-trade model from Uganda and integrates with the SAS EuroBonus loyalty program.

Entities

Scandinavian Airlines · Lykke Coffee Farms · Paul Verhagen

Timeline

  1. [BUSINESS] 2 sources
    Scandinavian Airlines partners with Lykke Coffee Farms

    Scandinavian Airlines will partner with Lykke Coffee Farms to serve altitude-optimized coffee on all flights and in lounges starting February 2027.

  2. [BUSINESS] 3 sources
    Scandinavian Airlines launches new brand platform for 80th anniversary

    To celebrate its 80th anniversary, Scandinavian Airlines has introduced a new brand platform, ‘Scandinavian as Standard’, emphasizing Nordic values and its historical role in global connectivity.

Sources

avioblog.it · italiavola.com · townandcountrymag.com · traicy.com · trendhunter.com