Scent stacking trend gains popularity among younger generations

A new fragrance trend known as ‘scent stacking’ or layering is gaining popularity, particularly among Millennials and Generation Z. This practice involves combining different scents, textures, and formats—such as creams, oils, body mists, and hair fragrances—to create a unique, personalized olfactory identity.

Driven by social media trends like #PerfumeTok, consumers are moving away from mass-market single fragrances in favor of custom blends that reflect their mood or specific contexts, such as work or social outings. The trend has prompted brands to expand their offerings with specialized layering collections and smaller formats to encourage experimentation. Experts note that individual skin chemistry and application techniques play a significant role in the final scent profile.