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2 clusters · 5 sources · 2 days · First seen · Last updated

Global fragrance consumer layering trends

Overview

A growing consumer trend known as ‘scent stacking’ or layering is emerging, particularly among Millennial and Generation Z demographics. Driven by social media communities such as #PerfumeTok, consumers are increasingly moving away from single mass-market fragrances to create personalized olfactory identities by combining various scents, textures, and formats, including creams, oils, body mists, and hair fragrances.

This shift is influencing the fragrance market and retail sector. In the United Kingdom, The Perfume Shop has noted that consumers are seeking more creative and adaptable ways to wear fragrance for different occasions. Additionally, budget-friendly retail options, such as Primark’s PS beauty line, have seen success, reflecting broader changes in purchasing habits and application methods within the industry.

Entities

Primark · The Perfume Shop · Karla Woolley

Timeline

  1. 24 days ago

    [BUSINESS] 3 sources
    Fragrance market sees shifts in consumer trends and layering habits

    Retailers report evolving fragrance trends, including Primark’s successful budget perfume line and a rising consumer interest in perfume layering to create personalized scents.

  2. 25 days ago

    [CULTURE] 2 sources
    Scent stacking trend gains popularity among younger generations

    The 'scent stacking' trend is rising among younger generations, who are layering various perfumes, oils, and mists to create personalized, unique fragrances.

Sources

elsoldelalaguna.com.mx · mayacomunicacion.com.mx · napidroid.hu · que.es · retailtimes.co.uk