Seasonal candy brands launch new products for autumn

Seasonal candy manufacturers are preparing for the autumn market with new product releases and early retail availability. Brach's, a brand under Ferrara, reports that its 11-oz candy corn bag is a leading Halloween confection. The company noted a trend of consumers embracing the fall season earlier, with 17% of Brach's candy corn sales occurring before Labor Day.

In addition to traditional candy corn, Brach's is introducing Mellowcreme Spooky Graveyard candy, a limited-edition product featuring ghost, bat, tombstone, and skull shapes in flavors such as caramel corn, cotton candy, marshmallow, and green apple.

Meanwhile, Reese's has collaborated with the Magnum Ice Cream Company to launch Reese's Sundae Mini Cups. These limited-time frozen treats, featuring peanut butter light ice cream with chocolate and Reese's Pieces Minis, are currently available at Sam's Club in 12-pack formats.