Selleys launches Undo Glue with new Howatson+Company campaign

Selleys has introduced Undo Glue, a new product designed to provide a strong hold that can be removed cleanly without causing damage. The product is intended for use on various surfaces, including tiles, glass, concrete, and painted walls, allowing users to decorate and redecorate without the commitment of permanent fixing.

To support the launch, the agency Howatson+Company has developed a multi-channel campaign featuring a film that depicts a home changing through different life stages. The campaign aims to demonstrate the product's ability to hold items securely before being easily removed, addressing common consumer frustrations with traditional removable hooks.