Selleys Undo Glue product launch

Overview

Selleys has introduced Undo Glue, a new removable adhesive product in Australia designed to bond securely to surfaces like glass, tiles, and concrete while allowing for clean removal without damage.

Initial marketing efforts included a multi-channel campaign developed by Howatson+Company, featuring a film that illustrates the product’s utility across different life stages. Subsequent details regarding the launch highlighted the brand strategy and packaging design led by the agency Bulletproof. The product is marketed with the phrase ‘Twist to Undo’, utilizing a twisting motion for removal to address consumer complexity in the adhesive market.

Entities

Selleys · Bulletproof · Endi Asmira · Australia · Howatson+Company

Timeline

1 day ago

[BUSINESS] 2 sources
Selleys launches Undo Glue in Australia
Selleys has launched Undo Glue in Australia, a new removable adhesive that can be taken down by twisting, featuring branding and packaging developed by agency Bulletproof.
7 days ago

[BUSINESS] 3 sources
Selleys launches Undo Glue with new Howatson+Company campaign
Selleys has launched Undo Glue, a removable adhesive designed for various surfaces, supported by a new Howatson+Company campaign.

Sources

campaignbrief.com · mediaweek.com.au · mumbrella.com.au · thestable.com.au