Serie A clubs see record season ticket growth and brand shifts

Serie A club brand value football season subscriptions AS Roma SS Lazio

The 2025-2026 Serie A season has seen a significant rise in stadium attendance and season ticket sales, which have grown by 30% since 2022. Major clubs such as Inter Milan and AS Roma have surpassed 40,000 season ticket holders.

In contrast, SS Lazio has reported a notable decline in engagement, with only 4,000 season tickets sold. This trend is reflected in the commercial valuation of the Rome-based clubs. According to the Brand Finance Football 50 study, the AS Roma brand value has increased by 4% to reach 215 million euros, ranking it 24th globally and 5th in Serie A. Meanwhile, the SS Lazio brand value fell by 8% to approximately 75 million euros, widening the economic gap between the two city rivals.

Entities

AS Roma · Brand Finance · Inter Milan · SS Lazio

Sources

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