Serra Catarinense expands tourism offerings beyond winter season

The Serra Catarinense region in Brazil is diversifying its tourism industry to attract visitors throughout the entire year, moving beyond its reputation as a winter destination known for low temperatures and potential snow.

New tourism routes focus on adventure, gastronomy, and rural experiences. Key activities include long-distance horseback riding through rural roads and araucaria-dominated areas, as well as high-altitude wine tasting.

Notable locations within the region include Urupema, known for its extreme cold; São José do Cerrito, which offers rural life experiences at Fazenda Senhor do Bom Fim; Bom Jardim da Serra, home to the Cascata da Barrinha; and Urubici, which features mountain accommodations like Estalagem Corvo Branco.