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4 clusters · 11 sources · 45 days · First seen · Last updated

Tourism development in Serra Catarinense

Overview

The Serra Catarinense region in Santa Catarina, Brazil, continues to diversify its tourism sectors, expanding beyond viticulture into year-round rural and niche experiences.

The wine industry has seen a 29% increase in wineries over the last six years, driven by high-altitude viticulture between 900 and 1,400 meters. This unique climate helps the region maintain its ‘Indicação de Procedência (IP) Vinhos de Altitude de Santa Catarina’, though small producers face high infrastructure costs.

Rural tourism is increasingly utilizing the region’s natural landscapes—such as canyons, waterfalls, and mountains—to offer seasonal activities. These include spring blooms, summer adventure sports like hiking, horseback riding, and cycling, and autumn gastronomy. Key establishments driving this growth include Boqueirão Hotel Fazenda & Resort de Campo in Lages, Rio do Rastro Eco Resort and Fazenda Santa Rita in Bom Jardim da Serra, Cerro Azul Hotel Fazenda in Capão Alto, and Hotel Fazenda Serra do Panelão in Urubici.

Further diversification is emerging through extreme weather and religious attractions. Urupema, recognized as the ‘National Cold Capital’, attracts visitors with temperatures reaching -8°C and phenomena such as frost and frozen waterfalls. Additionally, Otacílio Costa is developing a 40-kilometer religious tourism route designed to connect local churches and monuments, including statues of Our Lady of Aparecida and Saint Christopher, with the surrounding rural and agricultural landscapes.

Entities

Serra Catarinense · Urupema · Santa Catarina · Brazil · Cerro Azul Hotel Fazenda

Timeline

  1. [CULTURE] 2 sources
    Serra Catarinense expands tourism offerings beyond winter season

    Serra Catarinense is diversifying its tourism appeal beyond winter, offering year-round activities such as adventure sports, gastronomy, rural experiences, and horseback riding.

  2. [CULTURE] 2 sources
    Serra Catarinense expands tourism with cold weather and religious routes

    Tourism in Brazil's Serra Catarinense is expanding, featuring extreme cold weather in Urupema and new religious pilgrimage routes in Otacílio Costa.

  3. [CULTURE] 4 sources
    Serra Catarinense expands rural tourism offerings

    Rural tourism is growing in Brazil's Serra Catarinense, offering year-round nature experiences, from winter frost to summer adventure sports and autumn wine tourism.

  4. [BUSINESS] 3 sources
    Serra Catarinense wine sector sees growth in high-altitude viticulture

    Santa Catarina's wine sector is growing, driven by high-altitude vineyards in Serra Catarinense that offer unique grape maturation and expanding enotourism opportunities despite infrastructure challenges.

Sources

actu.capital.fr · catracalivre.com.br · correiodovale.com.br · ifolha.com.br · marramaque.jor.br · oaltoacre.com · qualviagem.com.br · revistaviverbrasil.com.br · tribunapr.com.br · vitrinedocariri.com.br · wscom.com.br

This summary has been updated 1 time: see revision history