Serra Catarinense wine sector sees growth in high-altitude viticulture

The viticulture sector in Santa Catarina, Brazil, is experiencing significant growth, with a 29% increase in the number of wineries over the last six years. The Serra Catarinense region has become a focal point for enotourism due to its high-altitude conditions, with vineyards situated between 900 and 1,400 meters. These elevations, combined with lower temperatures, allow for slower grape maturation and a distinct identity for the wines produced.

In 2021, the region secured the ‘Indicação de Procedência (IP) Vinhos de Altitude de Santa Catarina’, covering 29 municipalities. Common varieties include Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, and Sauvignon Blanc, alongside others such as Malbec and Tannat. While the industry boosts the local economy and cultural identity, small producers face challenges regarding the high costs of developing tourism infrastructure, such as hotels and high-standard tasting spaces, to compete with established destinations.

Destinations like São Joaquim and Urubici are central to the region's growing wine tourism, offering diverse experiences for visitors.