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[BUSINESS] · Japan · 2 sources

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Seven-Eleven Japan announces new autumn sweets and chewy donuts

Seven-Eleven Japan is expanding its seasonal and snack offerings with several new product launches scheduled for late September 2026.

As part of an autumn-themed lineup, the retailer is introducing three seasonal sweets: an Italian chestnut Mont Blanc, a rich pumpkin pudding, and a red sweet potato dumpling. The Mont Blanc and pumpkin pudding will be available in most regions, while the red sweet potato dumpling is a regional specialty exclusive to Okinawa. These items are designed with relatively low calorie counts compared to savory meal options.

Additionally, Seven-Eleven is launching a new line of chewy donuts starting September 21. These donuts, which incorporate domestic rice flour to achieve a moist texture, will be available nationwide except in Okinawa. The lineup includes sugar, chocolate and crumble, and kinako (roasted soybean flour) varieties.

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