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18 clusters · 21 sources · 66 days · First seen · Last updated

Seven-Eleven Japan new product launches

Overview

Seven-Eleven Japan continued its rollout of new food and dessert products throughout August 2026. Following the early August launch of sweets like the Setouchi Lemon Cake and the expansion of the Seven Premium brand, the retailer introduced limited-edition Seven Premium ice cream on August 18, including the ‘Chocolate Chip Milk Bar’ and the ‘Itachoco Ice Caramel Pudding Flavor’. On August 25, the retailer launched several seasonal offerings. In collaboration with Godiva, Seven-Eleven introduced two limited-edition frozen desserts: a chocolate crepe filled with raw chocolate and chocolate whip, and bite-sized raw chocolate made with Belgian chocolate. Further seasonal expansions included a partnership with Ramen Walker for chilled noodle dishes and the release of the second ‘Pan DE Salad’ sandwich. On August 31, the retailer launched four new products in Niigata Prefecture featuring Kagura Nanban, a traditional vegetable. Developed with local producers and students to reduce food loss, the lineup included a miso rice ball, a cheeseburger, spicy meat miso mazesoba, and vegetable sticks. In early September, the retailer transitioned to seasonal and promotional offerings. From September 2 to September 5, a four-day sale was held on the renewed steamed bun (Chukaman) line. Additionally, starting September 1, the retailer introduced five ‘moon viewing’ (Otsukimi) themed products. To meet autumn demand, the ‘Seven Cafe Bakery’ line introduced a sweet potato cookie on September 8. On September 8, the retailer expanded its seasonal and collaborative dessert lineup. New offerings included the ‘Seven Premium Waffle Cone Mitsuimo Burure’ with Beni Haruka sweet potato paste and caramel sauce, and the ‘Marude Waguri Mont Blanc’ ice bar, developed with Ginza Senpikiya using 100% domestic Japanese chestnuts. Other releases included the ‘Lotte Anzutsumi’ vanilla ice cream with Hokkaido Tokachi adzuki bean paste and a premium ‘Frozen Chocolat Ice’ supervised by Godiva.

Entities

Seven-Eleven Japan · Seven-Eleven · Godiva · Sunny Life Japan Co., Ltd. · Setouchi Lemon Cake

Timeline

  1. [BUSINESS] 2 sources
    Seven-Eleven launches Hokkaido-exclusive melon milk dessert

    Seven-Eleven has released a limited-edition melon milk dessert featuring warabi mochi, exclusive to Seven-Eleven stores in Hokkaido, Japan.

  2. [BUSINESS] 5 sources
    Seven-Eleven Japan announces melon pan renewal and regional Hokkaido dessert

    Seven-Eleven Japan is launching a renewed melon pan with 10% more dough nationwide and a limited-edition Furano melon dessert specifically for Hokkaido stores.

  3. [BUSINESS] 2 sources
    Seven-Eleven Japan to launch Korean restaurant collaboration products

    Seven-Eleven Japan will release two new Korean-inspired products supervised by famous restaurants featured on a Netflix gourmet show, starting October 6.

  4. [BUSINESS] 2 sources
    Seven-Eleven Japan launches Hokkaido gourmet and autumn sweets

    Seven-Eleven Japan has released new seasonal products, including Hokkaido-inspired gourmet items from famous local shops and various autumn-themed sweets.

  5. [BUSINESS] 3 sources
    Seven-Eleven Japan to re-release popular in-store baked croissants

    Seven-Eleven Japan will re-release its popular ‘Kariju Wassan’ croissants in stores across Japan starting October 6, featuring a signature triple texture achieved via in-store oven finishing.

  6. [BUSINESS] 2 sources
    Seven-Eleven Japan launches regional food products in Shizuoka and nationwide

    Seven-Eleven Japan is rolling out new regional offerings, including Shizuoka-exclusive herb chicken and seaweed products, and a nationwide release of Sumire-supervised salt ramen.

  7. [BUSINESS] 2 sources
    Seven-Eleven Japan announces new autumn sweets and chewy donuts

    Seven-Eleven Japan is launching new seasonal autumn sweets, including chestnut and pumpkin desserts, alongside a new line of chewy rice-flour donuts across most of the country.

  8. [BUSINESS] 2 sources
    Seven-Eleven Japan food products gain social media traction and undergo product updates

    Seven-Eleven Japan products are gaining attention, with its fried bread going viral on social media and its in-store baked pizza receiving a size and texture upgrade at the same price.

  9. [BUSINESS] 8 sources
    Japanese food retailers launch new seasonal and specialized products

    Japanese food retailers are launching new offerings, including Seven-Eleven’s expanding high-protein ‘Gym Meshi’ series, a Hokkaido-themed food fair, and regional seasonal menus.

  10. [BUSINESS] 2 sources
    Japan introduces seasonal tea portions and canned hot pot soups

    Japan introduces new seasonal items, including Seven-Eleven tea portions and canned Shimenabe hot pot soups from Mizkan and DyDo, arriving in stores and vending machines this autumn.

  11. [BUSINESS] 6 sources
    Seven-Eleven Japan launches new seasonal and collaborative desserts

    Seven-Eleven Japan is launching new seasonal desserts, including sweet potato and chestnut ice creams, alongside collaborative products from Lotte and Godiva.

  12. [BUSINESS] 4 sources
    Seven-Eleven Japan launches seasonal moon-themed and sweet potato products

    Seven-Eleven Japan is releasing new seasonal products, including moon-viewing themed desserts and autumn sweet potato cookies, across its stores in Japan.

  13. [BUSINESS] 3 sources
    Seven-Eleven Japan launches four-day steamed bun sale

    Seven-Eleven Japan is holding a four-day sale from September 2 to 5 on its newly renewed selection of steamed buns across Japan.

  14. [BUSINESS] 2 sources
    Seven-Eleven Japan launches Kagura Nanban products in Niigata

    Seven-Eleven Japan launched four new products in Niigata using Kagura Nanban peppers to reduce food loss. The items were co-developed with local elementary school students and producers.

  15. [BUSINESS] 3 sources
    Seven-Eleven Japan launches new seasonal food products

    Seven-Eleven Japan has launched a variety of new seasonal products, including Godiva-supervised frozen desserts, Ramen Walker-supervised chilled noodles, and new sandwich options.

  16. [BUSINESS] 4 sources
    Seven-Eleven Japan and SLJ Beans Shop announce new product launches

    Seven-Eleven Japan is releasing limited-edition chocolate chip and caramel pudding ice creams, while SLJ Beans Shop has expanded its online coffee offerings with new decaf and iced coffee products.

  17. [BUSINESS] 3 sources
    Seven-Eleven Japan launches new Seven Premium food products

    Seven-Eleven Japan has launched new Seven Premium products, including Nagoya Taiwan Ramen cup noodles and premium dessert-style shaved ice varieties like Tiramisu and Pudding flavors.

  18. [CULTURE] 2 sources
    Seven‑Eleven Japan launches top‑rated new sweets, lemon cake leads ranking

    Seven‑Eleven Japan's new dessert line ranks Setouchi Lemon Cake first, chocolate chiffon second, and salted‑vanilla pudding third, all praised for quality and repeat appeal.

Sources

ascii.jp · bundek.hr · dreamnews.jp · dtimes.jp · getnews.jp · gourmetbiz.net · huffingtonpost.jp · limo.media · monomax.jp · netafull.net · news.cube-soft.jp · news.mynavi.jp · okayamanakaku-minamiku-higashiku.goguynet.jp · ovo.kyodo.co.jp · prtimes.jp · rocketnews24.com · soranews24.com · tokusengai.com · value-press.com · vcd.org · weekly.ascii.jp

This summary has been updated 7 times: see revision history