Seven-Eleven Japan announces rice ball sales and Okinawa food fair

Seven-Eleven Japan is launching several regional and promotional food campaigns. On October 3 and 4, the retailer is holding its second ‘Onigiri Just Price Sale,’ offering six varieties of its ‘Ginshari Musubi’ series for 100 yen (excluding tax). This series is specifically designed without seaweed to allow customers to experience the direct flavor, texture, and aroma of the rice, which is prepared by professional rice-cooking specialists.

In Okinawa, Seven-Eleven Okinawa is hosting an ‘Okinawa Delicious School Lunch Fair’ starting October 16. The campaign is a tie-up with the television drama ‘Oishii Kyushoku’ and aims to promote local food culture. The fair will be released in two stages. The first stage features items such as Mozuku Don with barley, Abura Miso Onigiri, vegetable Okinawa Soba, and Somen Chanpuru. The second stage, beginning October 23, will introduce sweets and local specialties including Zenzai with dumplings, Juushi Onigiri, Kinako Fried Bread, and Nakami soup.