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3 clusters · 8 sources · 5 days · First seen · Last updated

Seven-Eleven Japan consumer promotions

Overview

Seven-Eleven Japan has announced a series of consumer promotions aimed at addressing rising inflation and consumer demand for cost savings.

Central to these efforts is a four-day ‘onigiri just price sale’ scheduled for early October. The first phase, occurring October 1–2, offers five varieties of hand-rolled rice balls at a flat rate of 150 yen (excluding tax). The second phase, running October 3–4, features six varieties of ‘ginshari musubi’ for 100 yen (excluding tax). This series is prepared by professional rice-cooking specialists and is designed without seaweed to highlight the flavor, texture, and aroma of the rice.

In addition to the food discounts, the retailer is launching a month-long lottery for app members throughout October. During the first half of the month (October 1–15), seven daily winners can receive 20,000 yen in gift certificates. In the second half (October 16–31), seven daily winners will receive a set of ten discount coupons for sweets, bread, coffee, and frozen foods. The lottery features increased winner counts on days ending in 7, where the number of first-prize winners increases elevenfold to 77 people per day. A second-tier prize is distributed to 10,000 people daily.

Entities

Seven-Eleven Japan · Seven-Eleven

Timeline

  1. [BUSINESS] 2 sources
    Seven-Eleven Japan announces rice ball sales and Okinawa food fair

    Seven-Eleven Japan is running a 100-yen sale on seaweed-free rice balls and launching a regional food fair in Okinawa featuring local specialties and school lunch-inspired dishes.

  2. [BUSINESS] 3 sources
    Seven-Eleven Japan announces onigiri sales and app promotions

    Seven-Eleven Japan is launching onigiri price sales and an October app-based lottery offering gift certificates and coupons, alongside regional service updates in Kawagoe.

  3. [BUSINESS] 4 sources
    Seven-Eleven Japan to hold four-day onigiri discount sale

    Seven-Eleven Japan will hold a four-day sale from October 1 to 4, offering various onigiri at discounted prices of 100 and 150 yen to help consumers manage rising living costs.

Sources

appbank.net · gourmetbiz.net · huffingtonpost.jp · kawagoe.goguynet.jp · lmaga.jp · manetatsu.com · news.mynavi.jp · prtimes.jp

This summary has been updated 1 time: see revision history