Seven-Eleven Japan launches Pompompurin 30th anniversary collaboration

Pompompurin 30th anniversary Seven-Eleven collaboration Sanrio Character Award Winnie the Pooh campaign Namco

Seven-Eleven Japan is launching a collaboration fair starting September 8, 2026, to celebrate the 30th anniversary of the Sanrio character Pompompurin. The character recently secured first place in the 2026 Sanrio Character Awards for the second consecutive year.

The campaign features original sweets, including milk pudding, custard-filled dorayaki, and frozen imagawayaki. Customers can participate in various promotions, such as receiving limited-edition stickers with qualifying purchases, entering a lottery via the Seven-Eleven app for prizes like a character backpack, and purchasing special themed goods.

Separately, Bandai Namco Experience is hosting a campaign for Winnie the Pooh from September 18 to November 8, 2026, at Namco amusement facilities and online. The event commemorates the 100th anniversary of the character's original debut and features exclusive prizes, including large plush toys, tumblers, and clear shoulder bags.

Entities

Bandai Namco · Disney · Pompompurin · Sanrio · Seven-Eleven Japan

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] A Seven-Eleven app lottery campaign will offer prizes including a Pompompurin backpack and cushions. game.watch.impress.co.jp
[● 2 SOURCES] The Pompompurin collaboration fair will be held at Seven-Eleven stores across Japan. game.watch.impress.co.jp
[● 2 SOURCES] Purchasing specific products allows customers to receive limited-edition stickers, clear files, or pouches. game.watch.impress.co.jp
[● 2 SOURCES] The campaign features three original sweets themed after Pompompurin. game.watch.impress.co.jp
[● 2 SOURCES] Seven-Eleven Japan is launching a collaboration fair with Pompompurin starting September 8. game.watch.impress.co.jp