Chiikawa movie release drives massive screenings and nationwide merchandise in Japan

The animated film Chiikawa: The Secret of the Mermaid Island is set for release on 24 July 2026. Ticket sales revealed an unprecedented schedule, with some theatres planning up to 41 showings on the opening day, indicating strong fan demand.

To coincide with the debut, a series of limited‑edition promotions have been launched across the country. Cinema attendees receive a random charm mini‑figure (one per ticket) as a first‑wave giveaway. An amusement‑arcade campaign offers a random clear card when a 500‑yen crane‑game token is used. Suntory Beverage & Food is releasing a second‑wave collaboration of 24 specially designed drink bottles. Seven‑Eleven stores are selling movie‑themed food items, including a spiced katsu‑curry and clam‑soup inspired by the character Shima Jiro. CASETiFY is offering a limited collection of Chiikawa‑themed smartphone cases and accessories. Additional merchandise, such as themed plushes and lottery‑style draws, have also been announced.