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Shake Shack to enter Brazil in 2027 via Bold Hospitality partnership
American burger chain Shake Shack is set to enter the Brazilian market in 2027 through a master franchise agreement with Bold Hospitality Company, the group that operates Outback Steakhouse in the country.
The partnership aims to open at least 40 restaurants across Brazil over the next decade, with the first location scheduled to open in São Paulo during the first half of 2027. Mauro Guardabassi will lead the brand as president. The company intends to utilize local producers and suppliers to support its operations.
Bold Hospitality Company, formed in 2025 through a partnership between Vinci Compass and Bloomin’ Brands Inc., manages several major brands in Brazil, including Outback Steakhouse, Abbraccio, and Aussie. Bold CEO Pierre Berenstein indicated that while the current contract targets 40 locations by 2036, there is potential to expand to hundreds of stores in the future.
Entities
Bold Hospitality Company · Mauro Guardabassi · Pierre Berenstein · Shake Shack · São Paulo
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The first Shake Shack unit in Brazil will open in São Paulo during the first half of 2027. www.cnnbrasil.com.br · contilnetnoticias.com.br
- [○ 1 SOURCE] Bold CEO Pierre Berenstein believes the brand could eventually open hundreds of stores in Brazil.
- [● 2 SOURCES] The company plans to partner with local producers and suppliers. www.cnnbrasil.com.br · contilnetnoticias.com.br
- [● 2 SOURCES] Mauro Guardabassi will serve as the president of Shake Shack in Brazil. www.cnnbrasil.com.br · contilnetnoticias.com.br
- [● 2 SOURCES] Shake Shack will expand to 40 restaurants in Brazil over the next 10 years. www.cnnbrasil.com.br · contilnetnoticias.com.br
- [● 3 SOURCES] Bold Hospitality Company will act as the exclusive master franchisee for Shake Shack in Brazil. www.cnnbrasil.com.br · contilnetnoticias.com.br