[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 12 days · First seen · Last updated

Shake Shack expansion into Brazil

Overview

American burger chain Shake Shack has announced plans to enter the Brazilian market through a master franchise agreement with Bold Hospitality Company. The partnership aims to open at least 40 restaurants across Brazil over the next decade, with the first location scheduled to open in São Paulo during the first half of 2027.

Bold Hospitality Company, which operates brands such as Outback Steakhouse and Abbraccio, will manage the expansion. While the current contract targets 40 locations by 2036, there is potential for the brand to expand to hundreds of stores in the future. Shake Shack intends to compete in the premium burger segment by focusing on high-quality ingredients and signature items like the ShackBurger and frozen custard, utilizing local producers and suppliers to support its operations.

Entities

Bold Hospitality Company · Shake Shack · Mauro Guardabassi · Arcos Dourados · Fulton Market Group

Timeline

  1. [BUSINESS] 3 sources
    Shake Shack to expand into Brazil with 40 restaurants by 2036

    Shake Shack plans to expand into Brazil with 40 restaurants by 2036, starting with a São Paulo location in early 2027 via Bold Hospitality Company.

  2. [BUSINESS] 4 sources
    Shake Shack to enter Brazil in 2027 via Bold Hospitality partnership

    Shake Shack will enter Brazil in 2027 via a master franchise deal with Bold Hospitality Company, planning at least 40 locations over 10 years, starting in São Paulo.

Sources

contilnetnoticias.com.br · diarioonline.com.br · ndmais.com.br · oglobo.globo.com · tvnordestevip.com · viagemegastronomia.com.br