ShattaFest and MoMo Fest collaboration praised in Ho

Stakeholders and residents in Ho have praised the successful collaboration between ShattaFest and the Mobile Money Limited Ghana Festival (MoMo Fest). The joint event in the Volta Regional capital combined live music entertainment with financial technology engagement.

ShattaFest, led by dancehall artist Shatta Wale, serves as a major fan-focused event that draws thousands of supporters. MoMo Fest, powered by Mobile Money Limited Ghana, utilized the platform to promote MTN MoMo services and digital financial inclusion through interactive experiences.

Industry analysts noted that the popularity of these festivals benefits Ghana’s creative economy by creating opportunities in music, hospitality, marketing, and event management. The events specifically target Gen Z and Millennial audiences, though experts emphasized the ongoing need for organizers to prioritize safety and crowd management.