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Shift Up AI Music Video for Stellar Blade: Blood Rain Draws Fan Backlash
South Korean developer Shift Up released an official music video titled “Wanna be in LOVE” featuring the sequel’s protagonist Evie on its YouTube channel on July 31. The video’s description and on‑screen notice state that the audio and visuals were altered or fully generated with generative AI, and the A.I. Labs logo appears at the end.
The video presents Evie as a K‑pop idol and includes a fabricated behind‑the‑scenes segment with a fake crew wearing Shift Up shirts. Viewers quickly identified visual artefacts – melting text, inconsistent facial features and low‑quality animation – and described the result as “AI slop” or “garbage”. The backlash spread across YouTube comments, Reddit threads and social‑media posts, with many fans questioning the studio’s reliance on AI for promotional material and fearing similar techniques could appear in the game itself.
Shift Up’s CEO Kim Hyung‑tae, a vocal proponent of generative AI, defended the approach as a productivity tool, citing the need for smaller studios to compete with larger developers. No release date for Stellar Blade: Blood Rain has been announced, and the controversy has become the dominant discussion surrounding the upcoming title.
Entities
A.I. Labs · Evie · Kim Hyung‑Tae · Shift Up · Shift Up A.I. Labs · Stellar Blade · Stellar Blade: Blood Rain · Wanna be in LOVE
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 5 SOURCES] The video includes a fabricated behind‑the‑scenes segment with a fake crew wearing Shift Up shirts. tbreak.com · thegeek.games · www.consolecreatures.com · n-gamz.com · br.ign.com
- [● 2 SOURCES] The video description says it was created using game resources from Stellar Blade: Blood Rain regenerated with AI support. n-gamz.com · sea.ign.com
- [● 6 SOURCES] Shift Up released a music video titled “Wanna be in LOVE” featuring Evie on its YouTube channel on July 31. tbreak.com · thegeek.games · www.consolecreatures.com · n-gamz.com · br.ign.com · +1 more
- [● 3 SOURCES] No release date for Stellar Blade: Blood Rain has been announced. tbreak.com · thegeek.games · www.consolecreatures.com
- [● 4 SOURCES] Shift Up’s CEO Kim Hyung‑tae publicly supports the use of generative AI in development. tbreak.com · thegeek.games · n-gamz.com · sea.ign.com
- [● 7 SOURCES] Fans criticized the video for low quality and described it as “AI slop”. tbreak.com · thegeek.games · www.consolecreatures.com · n-gamz.com · br.ign.com · +2 more
- [● 7 SOURCES] The video’s description and on‑screen notice state that the audio and visuals were altered or fully generated with generative AI. tbreak.com · thegeek.games · automaton-media.com · www.consolecreatures.com · n-gamz.com · +2 more
- [● 5 SOURCES] The video ends with a logo for Shift Up’s A.I. Labs division. thegeek.games · www.consolecreatures.com · n-gamz.com · br.ign.com · sea.ign.com